Privacy Policy

Information you type in

Our contact and enquiry forms ask for your name, email address, phone number, company name, and your message. Some landing pages add a few qualifying questions about your business. If you book a consultation, we also record the time slot you chose and the contact details you gave for the invitation.

Every one of those fields is optional in the sense that you can simply not use the form. We do not require an account, and there is nothing on this site you need to register for.

How you used the page

We record our own measurements of how visitors use our pages, so we can tell which pages work and which advertising is worth paying for. What gets recorded is a fixed list of named events — page view, scroll depth, which section came into view, which frequently-asked question was opened, which button or phone number was clicked, when a form was opened, started, errored, abandoned or submitted, and the steps of a booking.

An event is a name, a short label such as a section or button id, and a number. We do not record the contents of form fields, and we do not capture what you type. There is no session-replay tooling on this site, no keystroke logging, and no screen recording.

To join those events into a single visit, your browser stores two random identifiers: one for the current visit (in sessionStorage, discarded when you close the tab) and one that recognises a returning device (in localStorage). They are meaningless strings. They are ours alone, are not shared, and cannot follow you to any other company’s website.

How you arrived

We read campaign and click parameters from the page address when they are present — utm_source and its relatives, gclid, gbraid, wbraid (Google) and fbclid(Meta) — along with the referring website. This is how an enquiry gets attributed to the advertisement that produced it.

Technical information

Like any website, our hosting receives your IP address, browser and device type, and the time of each request, and keeps short-lived logs for security and diagnostics.

Every page of this site loads the Google tag for our Google Ads account, which is how we measure whether our advertising produces enquiries. Individual landing pages may additionally load Google Tag Manager and the Meta (Facebook) Pixel, depending on the campaign that page belongs to.

Our pages also load Google Analytics, which counts visits and where they came from, and sets its own cookies (such as _ga) to do so. We read those counts as totals to report on marketing results; we do not use them to identify you.

Where the Meta Pixel is present it sets its own cookies (_fbp and _fbc). When you submit a form on such a page, we read those cookies and send them, with the submission, to Meta so the conversion can be matched to the advertisement click. We send the same conversion from your browser and from our server with a shared identifier so it is counted once rather than twice.

Hashed contact details for conversion matching

When you submit a form, the Google tag may take the name, email address and phone number you entered, convert them into an irreversible hash inside your browser, and send only that hash to Google to match your enquiry to the advertisement click. Google calls this Enhanced Conversions. The plain-text values are not sent to Google by this mechanism.

Google and Meta are independent companies that handle this data under their own policies, which we do not control. Their handling is described at policies.google.com/privacy and facebook.com/privacy/policy.

• To answer your enquiry and to prepare a proposal if you ask for one.
• To contact you about that enquiry — by email, telephone, or text message — using the details you gave us for that purpose.
• To schedule, confirm, and remind you about a consultation you booked.
• If you agreed to hear from us by email, to send you a short series of follow-up emails. Each one says why you are getting it and carries an unsubscribe link that works at once. We note whether each email was delivered or bounced; we do not track whether you opened it.
• To measure which pages and which advertisements produce enquiries, and to improve them.
• To keep the site secure and working, and to meet our legal obligations.

When you send us an enquiry you are asking us to get in touch, and we treat that as your consent to reply through the channels you provided. You can withdraw it at any time — see your choicesbelow — and every marketing email we send carries an unsubscribe link.

We do not sell your personal information, and we do not share it with unrelated third parties for their own marketing.

We share information only with the providers that make the site and our business run:

• Google Cloud Platform and Firebase— hosting, storage, and the endpoints that receive form submissions and measurement events. Our enquiry records live in our own Forge platform on this infrastructure.
• Google (Google Ads, Tag Manager) and Meta— advertising measurement, as described above.
• Communication providers that deliver our email, calendar invitations, text messages and phone calls. Our phone calls are carried by Twilio, and our follow-up emails are sent by Resend.
• AI service providers— OpenAI, which writes our recorded calls down, and the AI models we use to summarise our calls and meetings (OpenAI or Anthropic). They do not use what we send them to train their models.
• Where the law requires it— in response to a valid legal process, or to protect our rights and safety.
• In a business transfer— if the business is merged, acquired, or its assets sold, subject to this policy.

Some pages served under this domain are marketing pages we build and operate on behalf of our clients. They carry the client’s branding and offer. When you submit a form on one of those pages, your enquiry is collected on that client’s behalf and passed to them, and their own privacy practices apply to what they do with it afterwards. We handle it as their service provider, and under this policy while it is with us.

These pages may appear at an address on the client’s own domain, and we serve them from our systems at that address. They use the same measurements described in sections 1 and 2, on the client’s behalf. That includes our record of how the page was used and where the visit came from, which may be an AI assistant, and which we report to the client as totals. Where the client has Google Analytics, the page reports to the client’s account, or to an account we hold for them.

Enquiries are kept for as long as we are in contact with you, and afterwards for as long as we have a legitimate business reason — typically to honour a quote, to meet a legal or tax obligation, or to respect an unsubscribe request, which we must retain in order to keep honouring it. Behaviour and advertising measurements are kept in aggregated form; the per-visit detail is short-lived and is not used to build a profile of you as an individual.

When our team calls you from our own phone tools, the call is recorded, and only after an announcement at its start says so. The recording is kept for 90 days and then deleted. A recorded call is also written down by an AI transcription service, and a short summary of it is made. The written transcript is kept for 90 days, like the recording, and then deleted. The summary is kept with our record of our conversations with you. What came of the call, and our team’s notes on it, are kept with our record of our conversations with you, for as long as that record is kept. Calls to our phone number are not recorded; we keep the number a call came from, and when, for 180 days.

Sales meetings we hold on Google Meet are written down by Google; the meeting invitation says so. Nothing is filmed. We keep a copy of the written transcript for 90 days, and a short summary of it with our record of our conversations with you. Google also keeps its own copy of the transcript in our Google account until it is deleted.

You can ask us to delete what we hold about you at any time.

Turn off our behaviour measurement

Add ?nolog=1to any page address on this site — for example https://forgeit.agency/?nolog=1— and we will stop recording behaviour events on that device. The setting is remembered, so it keeps applying on later visits without the parameter. Use ?nolog=0 to turn it back on.

Advertising cookies

Your browser can block or clear cookies and site storage, which stops the advertising tags from recognising your device. You can also opt out of personalised Google advertising at myadcenter.google.com, and manage Meta’s settings in your Facebook or Instagram account.

Stop hearing from us

Reply to any message asking us to stop, use the unsubscribe link in any marketing email, or email info@forgeit.agency. We act on it promptly. The unsubscribe link stops our emails at once; tell us if you would also like us to stop calling or texting you.

Under Canada’s Personal Information Protection and Electronic Documents Act and Alberta’s Personal Information Protection Act, you may ask us to tell you what personal information we hold about you and how it has been used, correct it if it is wrong, delete it, or withdraw a consent you previously gave. Depending on where you live, other laws may give you further rights, and we will honour those that apply.

Write to info@forgeit.agency. We will respond within thirty days. There is no charge, and we may need to confirm who you are before releasing information. If you are not satisfied with our answer, you may complain to the Office of the Privacy Commissioner of Canada.

We are a Canadian company, but our hosting and advertising providers operate globally, so your information may be stored or processed in the United States or other countries and may be accessible to their courts and authorities under local law. We use providers that commit to appropriate safeguards for that transfer.

The site is served only over encrypted connections, form submissions travel over HTTPS, and access to the systems holding enquiries is limited to the people who need it. No system is perfectly secure, but we maintain procedures to detect and respond to incidents and will notify affected people and regulators where the law requires.

We may update this policy. The date at the top always reflects the current version, and material changes will be noted there. Continuing to use the site after a change means the updated policy applies to you.

Questions, requests, or complaints about this policy or your information:

• Sim Tec MD Inc., operating as Forge Marketing Platform
• Email: info@forgeit.agency
• 223048 Township Rd 84, Lethbridge County, Alberta, Canada